The Country Music Highway runs straight through the heart of Eastern Kentucky along U.S. Route 23. This scenic byway winds past steep mountain ridges, the Big Sandy River, and a collection of historic small towns. The region is famous for producing more country music legends per capita than anywhere else. Residents live in tight knit communities ranging from the arts hub of Ashland down to the rugged valleys of Whitesburg. Daily life here pairs authentic Appalachian storytelling traditions with massive outdoor recreation areas and deep civic pride.


Johnson County

Rooted in ancient ridges, deep bluegrass heritage, and rich storytelling, Eastern Kentucky lets you carve out your own mountain rhythm. Work remotely steps from world-class sandstone arches in the 

, plug into grassroots arts and community radio in 

, or spend sunny weekends houseboating on 

. Whether you are drawn to historic college towns like 

, you will find genuine Appalachian hospitality and full program support to build your life in these hills.

Receive a $5,000 relocation stipend, plus the opportunity to earn an additional $2,500 bonus if your partner lands a qualifying local job in education or healthcare.

Save on day-to-day essentials with discounted phone service and activation through Appalachian Wireless.

From personalized relocation guidance to a warm welcome coffee, local connections, and a built-in community of fellow movers, you’ll have support every step of the way—so you can settle in and truly feel at home.

With over 40 counties included in the eligible relocation area, you're bound to find one that feels like home! To help your decision making process, we've broken this big region down into 6 categories:

We're sure you'll have questions about neighborhoods, outdoor activities, schools and more and we're here to help. Go ahead and apply and you'll be hearing from Latasha right away!

 Known internationally for its towering sandstone cliffs and natural rock arches, the Red River Gorge is a paradise for outdoor enthusiasts. Moving here provides immediate access to world-class rock climbing and dense forest hiking.

 Nestled deep in the heart of the Appalachian Mountains, these communities offer a way of life where nature, culture, and community come together. Embrace deeply rooted local traditions and enjoy local bluegrass music at historic downtown venues.

 Defined by expansive water recreation on Lake Cumberland and Laurel River Lake, Lake Country perfectly blends vibrant small-town living with massive aquatic landmarks and a thriving houseboat culture.

 Anchored by institutions like Morehead State University and the University of Pikeville, these communities provide a dynamic intellectual environment. They offer a perfect balance of academic pursuits, beautiful collegiate architecture, and engaging cultural experiences.

 Running along U.S. Route 23, this scenic corridor is the undisputed birthplace of bluegrass and modern country music. The towns along this route celebrate a rich heritage of legendary artists and storytelling.

Curious to learn more about Eastern Kentucky? Check out our community page below!

Sitting in the hills of the Appalachian Mountains, Eastern Kentucky offers remote workers the tight-knit communities, fast internet, and access to the outdoors that they crave. Popular hobbies for locals include kayaking, whitewater rafting, hiking, and mountain biking.

Prestonsburg

Move to Eastern Kentucky

$2,500 cash bonus available for partner that secures a qualifying local job in education or healthcare

Switch, Save, and Stay Connected with Discounted Phone Service and Activation from Appalachian Wireless

Experience Appalachian Hospitality at its finest with: 

Dedicated relocation support to answer all of your questions, connect you to local resources and help you feel like a local even before you arrive 

A welcome coffee with locals to help you acclimate and learn the area 

An online community of fellow movers, with regular events to help you build connections in Eastern Kentucky

Ongoing support even after you move to make sure you're not only settling in, but thriving

Catalyze EKY: Where Innovation Finds Its Roots!

Catalyze EKY is more than a relocation program—it’s a founder-first pathway powered by SOAR Innovation, one of Kentucky’s six regional innovation hubs.


For entrepreneurs ready to bring their ideas and families to Eastern Kentucky, this program combines the unmatched quality of life our region offers with intensive support, coaching, and mentoring tailored to help tech-based businesses grow.

Participants will gain direct access to our Entrepreneur-in-Residence, opportunities to participate in SOAR’s accelerator programs, and connections to capital through networks like the Appalachian Innovation Investment Fund, all designed to help your business scale faster. Alongside seasoned mentors and a collaborative community of peers, Catalyze EKY provides the resources and support you need to thrive.

It’s a great place to live—and an even better place to launch.

Eastern Kentucky combines affordable costs, strong mentorship, and a supportive entrepreneurial ecosystem, making it ideal for launching and growing a tech business. Founders benefit from access to accelerators, funding, and a skilled workforce, all within a community invested in innovation and long-term economic growth.

Don't just take our word for it - hear from others building their businesses in Eastern Kentucky...

Participants receive a comprehensive package designed to ease their move and accelerate their success. This includes a $5,000 cash relocation incentive and a guaranteed spot in the nearest accelerator cohort with a monetary award upon completion. Founders will also receive a complimentary SOAR Summit ticket and exhibitor booth—a prime opportunity to connect with innovators across the region.

Founders gain access to a powerful support network designed to foster growth and connection. Participants receive personalized mentorship and coaching from the SOAR Innovation team, along with direct guidance from the Entrepreneur-in-Residence (EIR). They’re invited to entrepreneurial ecosystem events that expand their networks and visibility, as well as quarterly Regional Founders Gatherings—complete with mileage and meal stipends. Participants can also mentor or be mentored within the broader Appalachian startup community, building lasting relationships that strengthen the region’s innovation ecosystem.

We make your move to Eastern Kentucky seamless and welcoming. Participants receive housing assistance through Eastern KY Realtors and the local Housing Guide, plus personalized 1:1 relocation support from program directors and community connectors to help them settle in quickly. To top it off, enjoy free phone service and activation from Appalachian Wireless through the 

 program—keeping you connected from day one.

Catalyze EKY is more than a relocation program—it’s a founder-first pathway powered by SOAR Innovation, one of Kentucky’s six regional innovation hubs. For entrepreneurs ready to bring their ideas and families to Eastern Kentucky, this program combines the unmatched quality of life our region offers with intensive support, coaching, and mentoring tailored to help tech-based businesses grow. 

Pikeville

Catalyze EKY

$5,000 cash for relocation and personalized guidance from local connectors to help you settle comfortably into Eastern Kentucky

Connectivity Perks - Stay connected from day one with complimentary phone service and activation from Appalachian Wireless

Startup Acceleration Access - Gain exclusive access to a network of investors, funders, and accelerator partners, opening opportunities for future startup funding and mentorship

Mentorship & Coaching - Work directly with the SOAR Innovation team and their Entrepreneur-in-Residence for tailored guidance designed to accelerate your growth and impact

Networking & Community - Expand your reach through exclusive invitations to ecosystem events, quarterly Regional Founders Gatherings, and peer-to-peer mentorship opportunities within the broader Appalachian startup network

Regional Integration - Gain meaningful connections with local leaders, innovators, and partners who are committed to helping your business thrive in Eastern Kentucky

Operating out of Whitesburg for over five decades, Appalshop is a beacon of community engagement and storytelling. The organization produces documentary films, runs a community radio station, and hosts regional theater. It empowers local residents to document their own lives and preserves the true voice of Eastern Kentucky.

A serene autumn lake surrounded by vibrant foliage, evoking tranquility and connection to nature.

The image depicts a serene lake surrounded by lush greenery and colorful foliage, typical of autumn. The trees lining the shore are adorned with vibrant hues of orange and yellow, contrasting beautifully with the deep blues of the water and sky. Wispy clouds stretch across the sky, adding to the peaceful atmosphere.

This scene invokes a sense of tranquility and calmness, often associated with nature. The colors and reflections on the water may evoke feelings of nostalgia and appreciation for the beauty of the changing seasons. Overall, it conveys a mood of peace and connection to the natural world.

Appalshop

Located in Prestonsburg, the Mountain Arts Center is a cornerstone institution for regional arts and entertainment. It acts as the official home for Billie Jean Osborne's Kentucky Opry. The venue provides a stage for local talent, hosts massive community events, and ensures residents have access to high quality live performances year round.

Person in a red shirt gazes at rolling green hills and a river from a lookout, embodying tranquility and appreciation for nature.

In the image, a person is standing on a lookout point, gazing out at a scenic landscape of rolling green hills and a river winding through the valley below. The sky is bright with fluffy clouds, suggesting a clear, sunny day. The individual is dressed in a bright red shirt and shorts, and they have a backpack, indicating they are likely enjoying an outdoor adventure. 

This photo evokes a sense of wonder and tranquility. The expansive view and vibrant natural setting can inspire feelings of awe and appreciation for nature. The person's posture suggests contemplation or reflection, adding to the overall mood of serenity. The combination of the beautiful landscape and the warmth of the sunlight may also invoke feelings of happiness and freedom.

Mountain Arts Center

Located in Paintsville, this museum tells the story of Eastern Kentucky through the voices of its legendary artists. The facility features 14 specific exhibits displaying instruments, photographs, and memorabilia from stars who grew up along the highway. It operates as a central hub for preserving the region's cultural exports and offers interactive elements for families.

Memorabilia display for Billy Ray Cyrus, featuring a golden jacket, framed photos, records, and an acoustic guitar.

The image depicts a dedicated space that showcases memorabilia related to an artist, likely Billy Ray Cyrus. It features a display case with a prominent golden jacket, surrounded by various framed photographs and records on the walls. An acoustic guitar is positioned next to the display, adding to the musical theme of the environment.

The overall mood of the photo invokes a sense of nostalgia and admiration for the artist's career. The collection of memorabilia suggests a celebration of achievements and influence, likely eliciting feelings of warmth and appreciation among fans. The display's organized yet intimate setting may also evoke a sense of connection and reverence for the music and culture represented.

Charming barn-style museum with a red door, vibrant art, lush greenery, and a bright sky, evoking curiosity and joy.

The image depicts a charming museum building with a unique architectural style, resembling a traditional barn. The structure is painted white, featuring a prominent red door that draws attention. Additionally, there are colorful art pieces displayed on the exterior walls, showcasing vibrant designs that can evoke curiosity.

The surrounding landscape seems to be lush and green, indicating a well-kept environment. The blue sky with scattered clouds adds to the overall brightness and positivity of the scene.

### Emotions and Moods Invoked:
1. **Curiosity and Intrigue**: The art on the building and the promise of exhibits within may spark interest in visitors.
2. **Nostalgia**: The barn-like structure might evoke a sense of familiarity, connecting with rural or traditional themes.
3. **Joy and Positivity**: The bright colors and overall cleanliness contribute to an uplifting atmosphere, making the viewer feel welcomed.
4. **Peacefulness**: The serene setting and natural surroundings instill a sense of calm, inviting contemplation and exploration. 

Overall, the image presents a welcoming and engaging atmosphere, perfect for a community experience or cultural exploration.

U.S. 23 Country Music Highway Museum

Find apartments, homes, and townhouses for rent and for sale in Eastern Kentucky. Plus, helpful links and realtors. 

Verify your application and eligibility by uploading a 

. Learn more about the community by connecting with a community champion.

You're waiting for a formal offer from the community. In the meantime, 

You have been selected to formally join the program! Review your offer details and 

. Keep us posted on your progress. And if you need a hand, we’re here to connect you with helpful resources.

 or connect with the program owner about receiving your program benefits.

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